Why are Exclusive Coupon Offers Important to Coupon Sites?

As a merchant program manager, you know that one of the key things a coupon site will ask for when you approve them to promote your products and/or services at an affiliate network is an exclusive coupon offer. You might be wondering why is this important to a publisher. Well, let's dive into the details.

On the publisher side, exclusive coupons are essential for a number of reasons. First, they represent the value of the coupon site. When shoppers land on our website and see a wide variety of exclusive codes from different stores, they immediately build trust in our site. They recognize that if a retailer partner provides us with an exclusive coupon, we have a close relationship with them and a good reputation. So, exclusive codes help build and strengthen the positive brand image of the coupon website.

Exclusive coupon codes also help increase conversion rates, as our internal research has shown over years of data. From-impression-to-click and click-to-sale conversion rates both benefit from exclusive coupons. Most publishers display their exclusive offers with an "Exclusive code" tag that quickly grabs website visitors' attention.

Offering exclusive coupons is also a display of power, especially considering our number of competitors. An exclusive coupon from a brand shows other publishers that you're running a good and strong team, sending a message to the sector overall.

Additionally, search engines prioritize websites with unique and value-added content. Since exclusive codes offer users substantial value, search engines tend to rank publishers with exclusive codes higher.

On the advertiser side, offering exclusive coupons to your selective publishers is an intelligent marketing strategy. Let's say you're a small brand that recently launched an affiliate program. One way to recruit and get the attention of strong publishers, such as solid coupon websites or influencers, is to offer them an exclusive coupon. You can create an exclusive code branded with the influencer or website name, then reach out to them with a personalized email that shows you've done your research and that you value their audience.

Offering exclusive coupons also shows that you're here for your partners. When publishers see an exclusive code on your competitor's website or other content properties, they immediately feel that a friendly affiliate account manager must manage your program. It creates an opportunity to discuss what you can do together.

You can also use exclusive coupons as part of a rewarding strategy for your strong performers, showing them your appreciation for their efforts. Additionally, if you're tight on budget and can't offer a commission increase, offering an exclusive coupon can motivate your partners to promote your brand.

Exclusive coupons also provide extra exposure for your brand across publishers' websites, even without a paid placement budget. Publishers have specific pages to display exclusive coupons. Certain data-centric coupon publishers, like our coupon brands, use algorithms on homepage, category, and seasonal pages that give exclusive coupons extra weight for more exposure on the site.

Finally, offering an exclusive coupon is a great way to get all our departments interested in your brand. During our team meetings, account managers review any exclusive codes they've received from their programs, and all of our departments take note. When our team receives exclusive coupon offers, we involve all departments to ensure maximum exposure for the brand. For example, the content department may determine whether the brand could be included in a future blog post, while the PR department considers whether to mention the brand in a future media pitch. Additionally, the Coupon Optimization Team adds the brand to its weekly watch list to closely monitor its performance. By offering an exclusive coupon, your brand has the potential to gain exposure across all our departments, increasing its chances of being featured in various promotional channels.

So, why not offer us an exclusive coupon now? Check out our Exclusive coupons page on coupons.ca, Exclusive Discount codes on codes.co.uk, and Exclusive Coupon codes on promocodes.com. We're excited to partner with you and drive sales together!