The Signal

Access insider data, expert insights and in-depth interviews about affiliate marketing, promotional marketing and search engine marketing.

March 11th, 2024

Affiliate Marketing

Affiliate Marketing for Start-ups from a Publisher's Perspective

In today's digital ecosystem, there is already a lot of information about how to jump-start your new product through Facebook advertising, influencer marketing, PPC marketing, etc. On the other hand, there is still not a very good understanding of how a start-up can utilize affiliate marketing as part of its initial marketing plan.

February 28th, 2024

Affiliate Marketing

ASW Recap: Our Story, Your Opportunities

The affiliate marketing world is growing fast. Many events and conferences have helped this growth, giving people in the industry a chance to meet and share ideas. One of the biggest events is ASW (Affiliate Summit West).

February 8th, 2024

Affiliate Marketing

Q1 Kickoff - Fresh Start, Fresh Coupon Offers!

At, Inc., we've just finished an exciting Q4, our busiest time yet. But there's no slowing down for us. The beauty of our sector lies in the fact that each quarter brings its own set of priorities, excitement, and expectations.

January 23rd, 2024

Affiliate Marketing

Our Growth in the Brazilian Affiliate Marketing Industry

At, we've always been interested in the South American market. With almost 20 years in affiliate marketing, we've observed its global spread, starting from major networks like Rakuten (formerly "Linkshare") and CJ (which acquired the Befree Network) in the US, to the rise of AWIN and Tradedoubler in the UK and Europe.

December 31st, 2023

Affiliate Marketing

2024 Vision: Building on the Achievements of 2023

As I publish this blog article, we find ourselves on the final day of 2023. It has been an exceptional year for our company, marked by achieving higher revenue than in previous years, all while consistently managing the organization's costs at their lowest level and maintaining simple structures and processes.

October 31st, 2023

Affiliate Marketing

The Emergence and Business Value of Sub-Affiliate Networks

When we initially entered the affiliate marketing industry in the early 2000s, the concept of sub-affiliate networks was nearly nonexistent. Back then, the affiliate landscape was characterized by a limited number of affiliate networks.

October 18th, 2023

Promotion Marketing

Q4 Insights: The Coupon Site Perspective and Your Role

Welcome to Q4, the most thrilling and intense period of the year for coupon sites! During this season, the digital landscape awakens with anticipation, and within our organization and internally, it's all hands on deck as we prepare for the shopping extravaganza that unfolds in November and December.