The Signal

Access insider data, expert insights and in-depth interviews about affiliate marketing, promotional marketing and search engine marketing.

June 7th, 2023

Inside Surfmyads

Introducing the New and Improved Discountcodes.com

We are thrilled to announce the launch of the brand new Discountcodes.com! After months of hard work and collaboration, we have given our website a complete makeover to enhance your coupon shopping experience.

May 18th, 2023

Affiliate Marketing

Navigating Network Transitions: A Publisher's Perspective

With the multitude of networks in existence, it's common to see advertisers switching their alliances. The reasons for these shifts can vary widely, and each has its pros and cons. However, our focus here is on the ripple effect such changes have on the publisher's side.

May 1st, 2023

Inside Surfmyads

Surfmyads.com's Coupons.ca Dominates Canadian Market in Q1/2023

We're excited to share the exceptional Q1 we had at Surfmyads.com. Thanks in part to the support of our close partners and agency contacts, our savings sites saw higher traffic as consumers made more efforts to save with coupons and coupon codes.

April 22nd, 2023

Affiliate Marketing

Coupons in Bloom: Mastering Seasonal Shopping Events

Seasonal periods present significant opportunities for both coupon websites and retailers, as consumer interest and demand peaks. Our websites also experience a significant influx of coupons and coupon codes during seasonal periods.

April 13th, 2023

Affiliate Marketing

Publisher Insights on Affiliate Marketing Agencies and Networks

Affiliate marketing is a space that's similar to the coupon industry, and just like coupons, affiliate agencies face a lot of competition. When we apply for a new program, one of the first things our team does is look up who manages it.

April 4th, 2023

Promotion Marketing

Why are Exclusive Coupon Offers Important to Coupon Sites?

As a merchant program manager, you know that one of the key things a coupon site will ask for when you approve them to promote your products and/or services at an affiliate network is an exclusive coupon offer. You might be wondering, why is this important to a publisher? Well, let's dive into the details.