The Signal

Access insider data, expert insights and in-depth interviews about affiliate marketing, promotional marketing and search engine marketing.

May 1st, 2023

Inside Surfmyads's Dominates Canadian Market in Q1/2023

We're excited to share the exceptional Q1 we had at Thanks in part to the support of our close partners and agency contacts, our savings sites saw higher traffic as consumers made more efforts to save with coupons and coupon codes.

April 22nd, 2023

Affiliate Marketing

Coupons in Bloom: Mastering Seasonal Shopping Events

Seasonal periods present significant opportunities for both coupon websites and retailers, as consumer interest and demand peaks. Our websites also experience a significant influx of coupons and coupon codes during seasonal periods.

April 13th, 2023

Affiliate Marketing

Publisher Insights on Affiliate Marketing Agencies and Networks

Affiliate marketing is a space that's similar to the coupon industry, and just like coupons, affiliate agencies face a lot of competition. When we apply for a new program, one of the first things our team does is look up who manages it.

April 4th, 2023

Promotion Marketing

Why are Exclusive Coupon Offers Important to Coupon Sites?

As a merchant program manager, you know that one of the key things a coupon site will ask for when you approve them to promote your products and/or services at an affiliate network is an exclusive coupon offer. You might be wondering, why is this important to a publisher? Well, let's dive into the details.

March 25th, 2023

Affiliate Marketing

Navigating Coupon Code Policies as an Affiliate Publisher

When it comes to managing coupon codes as a publisher, it's important to be aware of the policies set by advertisers and affiliate networks. Typically, the coupon code policy is detailed on the advertiser detail page, with the following statement:

March 22nd, 2023

Promotion Marketing

AOV 2.0 - Why Retailers Must Embrace Multiple Metrics

To maximize the benefits of coupon marketing, retailers should not rely on just one average order value (AOV) metric. Instead, they should monitor AOVs per device, region, age group, gender, and other relevant metrics.

March 16th, 2023

Search Marketing

Navigating Paid Search in Affiliate Marketing

Affiliate marketing has grown significantly with the help of paid search, making paid search marketing an important channel for affiliate marketers.