Ever since its commencement in the early 2000s, Surfmyads.com, Inc. has been on a relentless mission to help 

 and facilitate millions of successful transactions for our partners. The journey of pioneering in this industry for such a significant period has been nothing short of gratifying, as we continue to sculpt and nurture tools and initiatives that empower consumers to save while enriching the partner experience.

The cornerstone of our accomplishments fundamentally rests on a resolute vision, fueled by our strong engineering skills. Embracing innovation and consistently discovering new ways to enhance the value we offer to our retail partners has been our guiding principle. A stellar testament to this ideology is 

, a clear representation of our dedication. 

The recent launch of our revamped brand website

 has already proven to be a benefit for our partners, surpassing even our most ambitious projections. And yet, we're barely scratching the surface; our most game-changing project for this platform is still under wraps, scheduled for a potential introduction in 2024, as our energies are presently absorbed in gearing up for the upcoming 

Yet, the long-lasting success of a coupon-focused business doesn't solely rely on visionary leaders, but also on how well all departments work together in harmony. Spanning the globe, our multicultural team of dedicated contributors plays a pivotal role in realizing our mission. Let me provide you with a brief overview of these departments:

Numerous third-party providers offer coupon and deal feeds, yet their quality is often lacking, leading to numerous complications. Our experience with these coupon feeds showed that their quality is not good – they have a lot of expired deals, incorrect promo codes, and an overall questionable feel. In response, since our inception, we've nurtured a robust coupon team dedicated to fine-tuning promotions and deals, with great support from our engineering experts. This team takes immense pride in ensuring our offers not only save consumers' wallets but are also monetized effectively.

The backbone of any thriving enterprise, our engineering team stands as a testament to the importance of technical prowess. With the constant influx of thousands of new deals and the management of millions of transactions, our engineers build numerous productivity tools. They've carefully crafted API-based systems for our coupon department and even created applications similar to Salesforce, acting as repositories for partner communications and details. Moreover, they built a comprehensive reporting backend structure that our account management team when working with partners. Our discount sites work well due to many internal-built automated tools, exemplified by one such tool that intelligently processes diverse data points to dynamically prioritize offers on category pages, increasing conversion rates. For instance, we've enabled a partner to target specific locations and mobile devices, thanks to the tools built by this team.

In our industry, relationships are the most important. Our enduring presence has cultivated a strong brand reputation, which the account management team diligently nurtures. Their dedication extends to engaging in conferences and on-site visits, building deeper connections with partners, and comprehending their expectations. All these ideas come together to create special plans that match what partners need, building strong connections.

In conclusion, the Coupon and Optimization Team, Engineering Department, Account Management, and Marketing divisions collaborate, using a collection of tools that analyze and work automatically If you're interested in forming a strong partnership with us, we invite you to 

, and let's work together to boost sales.

Ever since its commencement in the early 2000s, Surfmyads.com, Inc. has been on a relentless mission to help consumers save money and facilitate millions of successful transactions for our partners. 

Consistent Value: How Our Coupon Portfolio Continues to Benefit Partners and Consumers Over Time

As the sun sets on Q3 and we gear up for the holiday season in Q4, a flurry of excitement fills the air at surfmyads.com. The anticipation of a bustling quarter is palpable, despite the lingering concerns of an economy that shows no signs of yielding to lower inflation rates. With nearly two decades of coupon industry expertise under our belt, we're poised to make this year's holiday shopping season truly exceptional.

Navigating economic uncertainties, consumers are becoming savvier than ever, and that's where we come in. At surfmyads, we've observed a surge in traffic to our portfolio of websites as shoppers seek out ways to maximize their budgets through coupons and discounts. Our array of coupon code websites becomes a treasure trove for those who hadn't previously considered coupon hunting a part of their shopping routine.

Preparation is the cornerstone of our success, and our Account Team is already primed for the upcoming holiday shopping extravaganza. If you're an advertiser who's yet to tap into our network of publishers, it's important to act swiftly. The choicest placements are vanishing quickly, as brands recognize the value of prime real estate during this season. Reach out to us ASAP to discuss your holiday goals and strategies. Together, we'll craft a custom plan that leverages the potential of our extensive website portfolio.

On the frontlines, our flagship website, 

, is set to shine across the US market. Across the border, the Canadian counterpart, 

, has broken traffic records, while our UK website, 

, is charting new territory, particularly for emerging brands. The recent launch of 

 has exceeded all expectations, resonating remarkably well with a fresh wave of savvy shoppers. The conversion rates witnessed on discountcodes.com have left us awestruck, a testament to its relevance in the holiday shopping landscape.

Our arsenal of categories and tags readies us for the holiday rush, with enticing offers across 

, and more. Our media kit is en route to advertisers, and discountcodes.com presents an unparalleled opportunity. Our HERO COUPONS section, a crown jewel of the website, displays four prominent coupons atop the homepage. Trial results have been promising, capturing the attention of brands who appreciate the visibility this placement brings. We're committed to expanding the array of paid placements on discountcodes.com, ensuring prime exposure for your brand.

In closing, seize the moment and join hands with us for a rewarding 

. Contact us promptly to ensure a slot within our coupon website portfolio, and let us weave success for you this festive season. Your brand's journey towards Q4 greatness starts here with surfmyads.com.

Contact us promptly to ensure a slot within our coupon website portfolio, and let us weave success for you this festive season. Your brand's journey towards Q4 greatness starts here with surfmyads.com.

Secure Your Q4 Holiday Shopping Success: Grab Prime Paid Placement Spots Now

We are thrilled to announce the launch of the brand new Discountcodes.com! After months of hard work and collaboration, we have given our website a complete makeover to enhance your coupon shopping experience. The initial design work began late last year, and since then, we have made significant updates based on valuable feedback from our loyal savvy users and close advertiser partners. We are truly excited to share the result of our efforts with you.

Throughout this journey, we have been in constant conversation with our 

, striving to understand their preferences and desired exposure. We wanted to ensure that we are catering to their needs while maintaining our user-centric approach. Our primary goal has always been to provide you with the most important and easily accessible 

, enabling you to save more on your purchases.

When you visit our homepage, you'll immediately notice our impressive "Hero" section. This section showcases four prominent coupon containers, grabbing your attention right away. Directly beneath, we have the "category spotlight" where we highlight two categories along with the top three stores and their featured coupons. This prime section offers incredible visibility for advertisers looking to showcase their leadership and top coupon offers.

Additionally, we have introduced streamlined homepage coupons that highlight the most important deals of the week. At the top of the homepage, you'll find a dynamic banner that we update daily with fresh new coupons. This ensures that you stay up to date with the latest and greatest savings opportunities.

To improve your mobile browsing experience, we have optimized our store pages to be fully compatible with all devices. Now, you can effortlessly access mobile-friendly coupons and easily navigate through the offers that interest you. We also recognize the importance of email marketing, so we have prominently placed a subscription option on our store pages. When you sign up, you will receive automatic email notifications whenever we have a coupon code available for that particular store. Our upgraded backend system efficiently manages these notifications, tagging user location, device type, and time zone information. As we add new discount codes to our backend, the system seamlessly communicates with a third-party email service provider, ensuring that you receive the codes based on your preferred email frequency. This project aims to maximize transactions for our valued partners and presents an excellent placement opportunity for them.

Moreover, our category pages have been meticulously optimized. You will find the best offers from various stores listed on each category page, accompanied by multiple algorithm metrics such as coupon value and store ratings on our site. We have also made enhancements to our navigation bar. The top parent categories are now highlighted, and you can easily explore the most popular stores under the Trending tab. Furthermore, we have integrated a 

 tab, as we continuously strive to educate our users and empower them to become true Savings Experts.

Unlike other coupon websites, Discountcodes.com is a global hub for stores. In addition to working with retailers in the US, we are expanding our reach to include stores from the UK, Australia, and Canada. In the second half of the year, we will further integrate European stores, bringing you an even wider selection of savings opportunities. Exciting features and updates lie ahead, and we can't wait to share them with you.

If you are interested in having your store listed on Discountcodes.com and discovering the various placements we can offer, please don't hesitate to get in touch with us. We would be delighted to collaborate with you and help you maximize your exposure.

Thank you for being part of the Discountcodes.com community. 

We are thrilled to announce the launch of the brand new Discountcodes.com! After months of hard work and collaboration, we have given our website a complete makeover to enhance your coupon shopping experience.

Introducing the New and Improved Discountcodes.com

In the early 2000s, when we initially ventured into the domain of 

 in Santa Barbara, CJ and Rakuten Advertising (previously known as Linkshare) dominated the US market. Rakuten Network, one of the oldest affiliate networks, has maintained its prominence. Since then, we've seen niche networks carve out significant spaces for themselves through targeted strategies. Take Shareasale, for instance, which has experienced impressive growth by focusing on small and medium-sized programs. Many of these programs began their journeys on the Shareasale network, gradually migrating to Tier 1 networks like CJ and Rakuten as they expanded. Similarly, Avantlink has become a pivotal player by primarily catering to outdoor and sports category-specific programs – a highly effective strategy indeed!

The industry has also been a witness to a variety of acquisitions, such as the agency-turned-affiliate network, Pepperjam, which was acquired by Partnerize. Moreover, during this period, the Impact affiliate network was founded in Santa Barbara by industry veterans from CJ. With several robust competitors in play, the industry has been driven towards innovation, pushing networks to devise advanced tools for both advertisers and publishers.

With the multitude of networks in existence, it's common to see advertisers switching their alliances. The reasons for these shifts can vary widely, and each has its pros and cons. However, our focus here is on the ripple effect such changes have on the publisher's side.

As soon as our merchant activation team is notified of a merchant transitioning from one network to another, they promptly inform the account team about the new point-of-contact at the new network. If our account team had prior communication with the network representative, they must update our internal records, shift their interaction to the new contact, and arrange a meeting to apprise them of the account history. Our reporting team assists in this process by assembling all necessary documents to facilitate the transition.

Simultaneously, our merchant activation team updates the backend program links. Our coupon optimization team also ensures that all coupon redirection links are revised to prevent any link errors for that program. Post-transition, our campaign optimization team vigilantly monitors incoming sales numbers from the new network. It's crucial to understand that conversion rates may vary between networks. For instance, if a drop in the conversion rate is noticed - say from 12% with the previous network to 8% with the new network - our campaign analytics team alerts the account team. This anomaly is then raised with the new network representative for identification and resolution of any underlying issues.

As a publisher, we maintain professional relationships with a majority of networks. Yet, we have our preferences, including certain network representatives who we work closely with and regard as friends. Therefore, when they lose a program to another network, it does evoke a sense of disappointment – a sentiment we occasionally share with the in-house program manager.

In conclusion, network transitions are a common occurrence in this industry. In fact, our merchant activation team sends us daily updates on such changes. We also observe similar patterns on the agency side, which we'll delve into in a future article. Additionally, we'll explore the pros and cons of network transitions more comprehensively.

So, are you satisfied with your current network or pondering a switch? Whatever your position, remember that as a publisher, we share your journey.

Navigating Network Transitions: A Publisher's Perspective

Affiliate marketing conferences are significant in our industry, providing pivotal opportunities to connect with high-profile advertisers, network employees, and, most importantly, agency contacts. These events provide a sense of belonging to our remote employees and offer a chance to escape the confines of home offices and engage with partners in a face-to-face setting. After countless Zoom meetings, we yearn for the genuine interaction these conferences facilitate. Moreover, these gatherings are renowned for their exceptional seminars and distinguished speakers. The recent DealMaker conference, hosted by 

, showcased a multitude of informative sessions alongside delightful festivities, such as a disco in the desert and an exhilarating pickleball tournament. Rakuten never fails to ensure a good time. However, beyond the entertainment, the primary purpose of these conferences remains fortifying existing partnerships, building new connections, and enjoying quality time with like-minded individuals in our affiliate industry.

In the past, Dealmaker USA traversed various cities, including Austin, last year. This time, it chose Palm Springs, California's picturesque location as its backdrop. We were thrilled to have two of our senior team members attend this prestigious event, where they had an extraordinary experience. They seized the opportunity to meet with our cherished agency contacts and respected retailer partners, including 

, and the exceptional Rakuten Account Managers. During our discussion, we thoroughly explored their 

 strategy for the year, examined seasonal events, emphasized exclusive coupon opportunities, and revealed new placement opportunities exclusively designed for our close partners. Upon their return from the conference, they were filled with anticipation, eager to embark on the upcoming partnerships they were set to forge.

Typically, when our team returns from these conferences, we promptly set to work, prioritizing our to-do list based on the conference outcomes. Gathering the entire team, we brainstorm ideas based on the valuable feedback and insights shared by our attending members. For newcomers to the affiliate marketing realm, attending conferences of this nature is an absolute must. Beyond their professional significance, these events contribute to personal growth, enabling attendees to refine their skills in running meetings and organizing events. They also provide opportunities for individuals to identify and address their weaknesses as businesspeople, all while cultivating a network of connections that can positively shape their career trajectory.

In reality, the event commences long before the official start date, as we thoroughly review the attendee list and prioritize the meetings we wish to schedule. With limited time, it is crucial to ensure that we accomplish our main meeting goals. The involvement of various departments in the meeting preparations, including the collation of marketing and sales documents to support our attendees and optimization team, helps us determine which meetings to prioritize. Accordingly, our attendees book their meetings, ensuring efficiency and effectiveness.

Take a glimpse at some captivating moments captured during this remarkable event:

At Surfmyads.com, attending affiliate conferences is deeply ingrained in our company culture. We encourage and enable our team members to participate in these events throughout the year. If you're curious about which conference we'll be attending next, contact us. We would be delighted to arrange face-to-face meetings with our team members or even have our senior representatives join your event as expert speakers. Until next time, we look forward to meeting you!

Affiliate marketing conferences are significant in our industry, providing pivotal opportunities to connect with high-profile advertisers, network employees, and, most importantly, agency contacts. 

DealMaker Conference: Networking with Prominent Advertisers and Industry Titans 2023

We're excited to share the exceptional Q1 we had at Surfmyads.com. Thanks in part to the support of our close partners and agency contacts, our savings sites saw higher traffic as consumers made more efforts to save with coupons and coupon codes. Recent UI updates also helped us increase our conversion rates, resulting in one of our best quarters.

, was particularly successful, thanks to the amazing partnerships we have with leading Canadian brands. While we don't have a physical office or Canadian employees, our US account team has built strong relationships with retailers such as 

 etc. In Q1/2023, we generated solid sales for these brands and delivered additional types of users through search campaigns. Our data-centric search team ran comprehensive market and competitor analysis for these partners and optimized search campaigns, delivering value and additional sales.

At Surfmyads.com, we pride ourselves on being an extension of our partners' marketing teams. We believe that our success is tied to the success of our partners, and we are committed to providing them with the best possible service. By running search campaigns and offering prominent placements on Coupons.ca, we aim to add additional value to our partners and bring more sales and leads to their programs. We want our partners to see us as a valuable asset to their team and to know that we share the same goal of growing their business.

Our goal is to be the number one coupon site in Canada. We're actively seeking a local Canadian employee to help us grow and strengthen our partnerships with Canadian stores. While the Canadian affiliate market still has a minimal number of affiliate stores compared to the US and UK markets, we believe that more can be done to increase the affiliate marketing pie in Canada. In the past couple of years, the Australian market has experienced rapid affiliate marketing growth, despite only beginning to adopt it. However, Canada has not seen the same growth level in the number of affiliate stores. It is clear that there is room for improvement and growth in the Canadian affiliate marketing industry. Networks, agencies, and publishers should collaborate to explore new opportunities and strategies to expand the affiliate marketing pie in Canada. In our upcoming articles, we will explore this topic in more depth

If you have a program that gets users from Canada or ships to Canada, please don't hesitate to get in touch with us. We'd love to see how we can promote your brand through coupons.ca and help bring more sales and leads to your program.

We're excited to share the exceptional Q1 we had at Surfmyads.com. Thanks in part to the support of our close partners and agency contacts, our savings sites saw higher traffic as consumers made more efforts to save with coupons and coupon codes.

Surfmyads.com's Coupons.ca Dominates Canadian Market in Q1/2023

Seasonal periods present significant opportunities for both coupon websites and retailers, as consumer interest and demand peaks. Our websites also experience a significant influx of 

 during seasonal periods. Our dedicated optimization team members work tirelessly to ensure all seasonal offers and deals are promptly added to our backend to benefit our savvy shoppers.

In this article, we'll discuss the importance of seasonal shopping events, how our 

 prepare them, and offer insights for retailers seeking to maximize their success during these key periods.

Maximizing Seasonal Opportunities for Coupon Websites:

1. Preparation and Planning: Our coupon website experiences increased traffic and a surge in available offers during seasonal events. To stay ahead, we maintain a full-year calendar, listing all seasonal retail shopping dates, and schedule strategy meetings well in advance. We also coordinate with our partners for early access to seasonal promotions and 

, ensuring our shoppers get the best deals possible.

2. Partner Outreach: Drawing from our years of experience and internal data, we have developed custom retailer lists based on the type of seasonal event. This targeted approach allows us to work with relevant affiliate programs for each event, such as flower brands (

) during Valentine's Day and stores like 

 during Mother's Day or educational retailers 

3. Additional Placements and Partnerships: During seasonal events, we collaborate with close affiliate partners from various categories to provide users with various promotions and deals. Retailers can access these additional placements by sharing their promotional strategies early and offering special commission increases or paid placements.

4. Content Creation: During seasonal events, content plays a crucial role in guiding our shoppers, many of whom are still undecided about their purchases. Our content team crafts informative blog articles to meet this need, drawing on the promotions and deals identified by our coupon optimization and account teams. Meanwhile, our PR Manager develops captivating stories to pitch to the media, further enhancing our users' shopping experience.

Strategies for Retailers during Seasonal Periods:

1. Be Creative and Flexible: Regardless of your product or service, you can likely make a connection to a seasonal event. Creativity and adaptability are key to crafting compelling promotions that resonate with consumers and appeal to coupon publishers.

2. Craft Engaging Content: Emphasize storytelling and create engaging content related to seasonal events. For example, a security software company like 

 could develop a Father's Day-themed article on the risks of not protecting devices with their solution. Share this content with your publisher partners to increase visibility.

3. Utilize Giveaways and Sweepstakes: Collaborate with publisher partners to run giveaways or sweepstakes during seasonal events. This can help increase exposure for your products or services and drive consumer engagement.

4. Leverage Public Relations Opportunities: Seasonal periods offer PR opportunities, as online and offline media outlets frequently discuss the best deals, discount codes and promotions for these events. Partner with savings experts from coupon websites to share your unique offers with their networks, potentially reaching TV, radio stations, and online publications.

5. Commission Increases: Offer commission increases during seasonal shopping events. Although you may have budget constraints and can't offer increases for all your publishers, consider raising the commission by 1 or 2 percent for select publishers who are likely to deliver value during that particular shopping period.

As an affiliate program manager, creativity and storytelling are often undervalued skills, particularly for those managing small or mid-sized programs. While it's true that coupon websites tend to prioritize promotions from well-known brands like 

, managers of smaller programs need to be resourceful and inventive storytellers to persuade publishers to grant additional exposure across their platforms.

In conclusion: Seasonal shopping periods are a prime time for coupon and deal websites and retailers to capitalize on increased consumer interest. Savings websites can provide users with the best offers by diligently preparing, tailoring outreach efforts, and leveraging additional placements. Retailers should focus on creativity, engaging content, giveaways, and PR opportunities to maximize success during these important events. 

So are you ready for the following seasonal shopping event? Start by contacting us, and let's work together to make the most of the upcoming seasonal shopping period.

Seasonal periods present significant opportunities for both coupon websites and retailers, as consumer interest and demand peaks. Our websites also experience a significant influx of coupons and coupon codes during seasonal periods.

Coupons in Bloom: Mastering Seasonal Shopping Events

Affiliate marketing is a space that's similar to the coupon industry, and just like coupons, affiliate agencies face a lot of competition. When we apply for a new program, one of the first things our team does is look up who manages it. Is it managed by the retailer in-house, an affiliate marketing agency, or launched and represented by an affiliate network directly? Knowing who manages the program tells us a lot as a publisher.

Suppose the program is managed by an affiliate agency we have a strong partnership. In that case, we immediately start promoting it on our coupon and deal websites and assign the program to one of our account managers to start running initial meetings with the partner. If it's managed by a coupon-friendly agency, we will take further steps to grow its exposure. On the other hand, if the program is managed by an agency that doesn't offer a value-centric approach, we hold off taking actions compared to what we do for its competitors.

Choosing the right affiliate agency is a big deal for retailers, and there are many factors to consider. We will explore this topic in more depth in future articles.

In the early 2000s, there were only a few affiliate marketing agencies, and the affiliate networks were just starting to provide network services by employing in-house account managers. Over the years, the consulting market has become increasingly competitive, with lots of affiliate marketing agencies and general marketing agencies building their affiliate-centric teams in-house. Many account managers have also moved on and created their consulting services.

While there are many affiliate marketing agencies, the services they provide are essentially the same, although the quality varies from one agency to another. As a publisher, our willingness to work for a program may vary from one agency to another. Typically, an agency has a sales/biz-dev person who brings new accounts, and some agencies focus on browsing the existing affiliate programs and reaching out to them to get them as a client. When an agency sees a new program launch at an affiliate network, some immediately send a sales email to that client to manage that program. However, respectful agencies won't do so if they see that a competitor manages a program.

This kind of behavior reminds me of how we deal with other coupon and discount sites in our industry. For example, our account managers work hard to obtain exclusive 

 from a partner. We often see a competing coupon website copying the discount code and sharing it on their website. Similarly, in the agency world, some agencies will send out sales emails offering free X months of service to a client, even though another competitive agency already manages the client.

As a publisher, we believe that the industry should continue to grow, and we want to see agencies bringing new programs to the space and spending their time reaching out to existing programs to try and close those accounts. This approach is much more constructive than poaching other agencies' clients. Working together to grow the industry can create more opportunities for everyone involved.

Former network employees typically establish affiliate marketing agencies with a good idea of what is needed to run a successful campaign. They build their consultant company and start running one program, and their agency grows from there. You can also find many agencies established by people who worked at an affiliate marketing agency.

Account managers from affiliate networks have access to performance reports and know who works best. Affiliate marketing agencies have similar data if they've launched and run similar programs through other affiliate platforms. Some clients hire an affiliate marketing agency and also get additional services from the network account management team. While it is somewhat understandable, it doesn't necessarily make sense or, in some cases, make much of a difference. This is usually the case for large brands like 

If you've built great relationships, friendships, and partnerships with publishers from various verticals and have entrepreneurial skills, you can start your affiliate agency. From a publisher's standpoint, it doesn't matter if a small or big affiliate marketing agency manages the account. What matters is who's managing the account. Is this someone we've worked with before? Did they provide good support and value to our relationship over the years? Did they come to us with opportunities? Are they good with numbers and entirely on top of the programs they've managed before? Did we, as a publisher, feel their support? If yes, we would love to work with them and provide great support to make their program successful!

We currently work with 30 affiliate marketing agencies and have our favorites when it comes to those agencies and network reps. We receive daily emails from retailers asking how they can work with us, and we typically send these leads to the affiliate agencies we know provide excellent service. Providing quality service is how you grow in this industry.

 Our next article will discuss who we like to work with as a publisher, our affiliate agency partners, and why we give them free extra exposure across our 

Affiliate marketing is a space that's similar to the coupon industry, and just like coupons, affiliate agencies face a lot of competition. When we apply for a new program, one of the first things our team does is look up who manages it.

Publisher Insights on Affiliate Marketing Agencies and Networks

As a merchant program manager, you know that one of the key things a coupon site will ask for when you approve them to promote your products and/or services at an affiliate network is an exclusive coupon offer. You might be wondering why is this important to a publisher. Well, let's dive into the details.

 are essential for a number of reasons. First, they represent the value of the coupon site. When shoppers land on our website and see a wide variety of exclusive codes from different stores, they immediately build trust in our site. They recognize that if a retailer partner provides us with an exclusive coupon, we have a close relationship with them and a good reputation. So, exclusive codes help build and strengthen the positive brand image of the coupon website.

Exclusive coupon codes also help increase conversion rates, as our internal research has shown over years of data. From-impression-to-click and click-to-sale conversion rates both benefit from exclusive coupons. Most publishers display their exclusive offers with an "

" tag that quickly grabs website visitors' attention.

Offering exclusive coupons is also a display of power, especially considering our number of competitors. An exclusive coupon from a brand shows other publishers that you're running a good and strong team, sending a message to the sector overall.

Additionally, search engines prioritize websites with unique and value-added content. Since exclusive codes offer users substantial value, search engines tend to rank publishers with exclusive codes higher.

On the advertiser side, offering exclusive coupons to your selective publishers is an intelligent marketing strategy. Let's say you're a small brand that recently launched an affiliate program. One way to recruit and get the attention of strong publishers, such as solid coupon websites or influencers, is to offer them an exclusive coupon. You can create an exclusive code branded with the influencer or website name, then reach out to them with a personalized email that shows you've done your research and that you value their audience.

Offering exclusive coupons also shows that you're here for your partners. When publishers see an exclusive code on your competitor's website or other content properties, they immediately feel that a friendly affiliate account manager must manage your program. It creates an opportunity to discuss what you can do together.

You can also use exclusive coupons as part of a rewarding strategy for your strong performers, showing them your appreciation for their efforts. Additionally, if you're tight on budget and can't offer a commission increase, offering an exclusive coupon can motivate your partners to promote your brand.

Exclusive coupons also provide extra exposure for your brand across publishers' websites, even without a paid placement budget. Publishers have specific pages to display exclusive coupons. Certain data-centric coupon publishers, like our coupon brands, use algorithms on homepage, category, and seasonal pages that give exclusive coupons extra weight for more exposure on the site.

Finally, offering an exclusive coupon is a great way to get all our departments interested in your brand. During our team meetings, account managers review any exclusive codes they've received from their programs, and all of our departments take note.  When our team receives exclusive coupon offers, we involve all departments to ensure maximum exposure for the brand. For example, the content department may determine whether the brand could be included in a future blog post, while the PR department considers whether to mention the brand in a future media pitch. Additionally, the Coupon Optimization Team adds the brand to its weekly watch list to closely monitor its performance. By offering an exclusive coupon, your brand has the potential to gain exposure across all our departments, increasing its chances of being featured in various promotional channels.

So, why not offer us an exclusive coupon now? Check out our 

 on promocodes.com. We're excited to partner with you and drive sales together!

As a merchant program manager, you know that one of the key things a coupon site will ask for when you approve them to promote your products and/or services at an affiliate network is an exclusive coupon offer. You might be wondering, why is this important to a publisher? Well, let's dive into the details.

Why are Exclusive Coupon Offers Important to Coupon Sites?

At Surfmyads.com, we take pride in our wide range of 

 that cater to different markets. We understand the value of premium domain names and have implemented them in our business strategy to improve our conversion rates. Our portfolio includes some of the most expensive premium domain names, such as promocodes.com for the US market, codes.co.uk for the UK market, coupons.ca for the Canadian market, codes.de for Germany, codepromo.fr for the French market, desconto.com.br for the Brazilian market, discountcodes.com and many more.

As a coupon business, we must differentiate ourselves from the competition and build trust with our users. Our premium domain names help us achieve this goal. For instance, when a shopper searches for "promo codes," seeing our domain name promocodes.com instantly creates trust and confidence that we are a reliable source for coupon codes. Similarly, for French shoppers who search for "code promo," our domain name codepromo.fr builds that trust and helps us stand out from the competition.

In fact, our extensive research and A/B testing has revealed that the use of premium domain names can yield significant benefits for coupon businesses. We have seen up to a 25% increase in click-through conversion rates, up to a 10% increase in transaction conversion rates, and up to a 6% increase in 

This is because savvy shoppers are likelier to trust and spend more time on a website with a strong domain name.

On the retailer side, it's essential to pay attention to the quality of a publisher's domain name during the publisher approval process. A strong premium domain name can increase a company's branding image and improve conversion rates.

However, it's important to note that owning premium domain names is not easy. The value of premium domain names in the coupon business is so significant that one of our competitors spent seven figures to acquire another premium coupon domain name just a few years ago in an effort to compete with us. At Surfmyads.com, we have been fortunate enough to own these premium domain portfolios for the past 15 years. Acquiring these valuable assets very early was not easy. 

In conclusion, having a solid premium domain name can significantly increase conversion rates for a coupon business. As a retailer, it's important to recognize the value of premium domain names when reviewing publisher sites. At Surfmyads.com, we will continue to leverage our premium domain names to provide the best possible experience for our users and partners.

At Surfmyads.com, we take pride in our wide range of coupon websites that cater to different markets. We understand the value of premium domain names and have implemented them in our business strategy to improve our conversion rates.

How do our Premium Coupon Domain Names help to increase your sales?

 passionate about building and strengthening partnerships? Surfmyads.com is searching for someone like you to join our team.

We value affiliate marketing experience and have found that individuals with such experience can speed up our processes by 6 to 9 months compared to those without. During the interview process, we'll be curious to hear about your experience, connections, and relationships you've built in affiliate marketing. We're especially interested in hearing how you've made a difference in this industry. 

However, if you don't have experience in affiliate marketing, that's okay too! We still encourage you to apply as long as you have our core values and specific characteristics.

So, what are we looking for? Well, we want a People Person! You know, the type - someone who makes you feel comfortable during conversations and genuinely cares about what you have to say. Additionally, we value client-centric individuals who respond promptly to client emails and are willing to address their needs immediately. 

We can quickly introduce you to numerous brands, agencies, and networks to help you build connections and expand your professional network. Affiliate marketing is all about the relationships you make in this space, and it has over 25 years of history. To help foster these relationships, affiliate marketing platforms have done a great job organizing yearly events that bring together affiliate program managers. At these events, you can build extraordinary relationships and partnerships. Some of these events occur in the USA, Canada, and Europe (including the UK and Germany). Examples of these events include 

, our personal favorite, held in Santa Barbara, the 

, and several more. Attending these events can help you build valuable connections and advance your career in affiliate marketing.

But wait, there's more! We want to work with ambitious, goal-oriented individuals excited about collaborating with us. We strive for positivity and ambition in our team members and look for candidates who will uplift and work toward the company's common goals. Our company offers a creative environment that allows team members to take the initiative and display leadership. While we acknowledge there are areas we can work on and improve, we firmly believe this is an exciting, growth-centric position for you. So, let's work together to achieve great things!

So if you want to make an impact and help grow our coupon and deal websites, 

! We'd love to hear more about you, your experience, and your values.

Are you an Affiliate Account Manager passionate about building and strengthening partnerships? Surfmyads.com is searching for someone like you to join our team.

Join our team as an Affiliate Account Manager and build strong partnerships!

When managing coupon codes as a publisher, it's essential to know the policies set by advertisers and affiliate networks. Typically, the coupon code policy is detailed on the advertiser detail page

"Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program

However, not all advertisers have a clear code policy, which can create challenges for coupon publishers like us.

At Surfmyads.com, we have built several in-depth applications to manage our day-to-day operations, considering our portfolio of 9+ websites. We have a merchant activation team who reviews new programs across 25+ networks daily, including any changes in the status of existing merchant programs. During this process, our team reviews program term changes and communicates any changes with cross-channels.

Our merchant management backend system relies heavily on API calls, so networks must provide an efficient API. Unfortunately, most networks don't send program terms-related data via APIs, so our merchant activation team must manually review those terms by checking the advertiser detail page. Some advertisers don't put those terms on the page and only send them via email, which can be a hassle to deal with. (Sigh)

If there is any coupon code policy on the advertiser detail page, our merchant activation team adds relevant context to our backend system. This ensures that our coupon and offer optimization team sees it clearly and doesn't end up adding unauthorized coupon codes to our system. We even add warnings to our app to ensure other teams don't make the same mistake. Take a look at how we incorporate this warning into one of our apps.

Program terms are essential for publishers to comply with all the rules and policies. We suggest that networks and merchants keep the terms clear and straightforward, using a standardized format to avoid confusion. Networks should also make it easy for us to see these terms on the front-end UI to prevent disputes between advertisers and publishers.

We recommend avoiding immediate removal or transaction returns if a publisher accidentally adds codes outside the affiliate network. There's a possibility that the publisher didn't see the terms clearly, so perhaps a three-strike rule could be put in place instead.

In conclusion, If you need to apply a code policy, just ensure it's clearly communicated to publishers.

When it comes to managing coupon codes as a publisher, it's important to be aware of the policies set by advertisers and affiliate networks. Typically, the coupon code policy is detailed on the advertiser detail page, with the following statement:

Navigating Coupon Code Policies as an Affiliate Publisher

To maximize the benefits of coupon marketing, retailers should not rely on just one average order value (AOV) metric. Instead, they should monitor AOVs per device, region, age group, gender, and other relevant metrics. AOVs can vary significantly between users living in different regions or using different devices. 

As a coupon website, we appreciate affiliate program managers who offer tier-based 

 to increase AOVs.  These managers demonstrate a focus on data and are more likely to succeed with their coupon campaigns. We have years of experience and data on coupon conversion metrics that we use to provide feedback to affiliate program managers for future campaigns.

To optimize coupon campaigns and increase conversions, retailers should provide publishers with a comprehensive overview of their AOV mapping. This includes the lowest and highest AOVs per region and device. With this information, publishers can create targeted offers for mobile, tablet, and desktop users.

For instance, we recently ran a campaign with one of our retailers and discovered that mobile AOVs were nearly 20% higher than desktop AOVs. This prompted us to offer different tiered promo codes for users landing on our site via mobile versus desktop. By tailoring our coupon codes to specific devices and regions, we addressed our retailer partner's initial concerns and increased overall conversions on each device with targeted campaigns.

Suppose you're working with an influencer whose target audience is women over 45, and your internal data shows that their AOVs are lower than other groups. In that case, it's important not to push the same discount offer to all demographics. Instead, you should devise a strategy targeting this specific group.

Another scenario is when you have excess inventory in a specific category you want to sell, and you know it's popular in California. You can quickly get these products sold with a good coupon offer. However, if you see higher AOVs from the state of New York, you can create a coupon strategy and work with sites that target users specifically in that state first.

In conclusion, retailers should not rely on just one AOV metric but monitor AOVs per device, region, age group, gender, and other relevant metrics. By providing comprehensive AOV mapping information to coupon publishers, retailers can create targeted offers and increase the likelihood of conversions.

When working with coupon publishers, retailers should provide several AOV metrics to allow for more effective coupon campaigns.

What is your AOV? Let’s increase it together.

To maximize the benefits of coupon marketing, retailers should not rely on just one average order value (AOV) metric. Instead, they should monitor AOVs per device, region, age group, gender, and other relevant metrics. 

AOV 2.0 - Why Retailers Must Embrace Multiple Metrics

The affiliate marketing industry has experienced significant growth since its inception in the late 90s, with continuous growth year after year. However, the industry has undergone many changes, from the introduction of Amazon Associates to the dot-com burst. In recent years, the industry has seen changes due to the global pandemic, which has had both positive and negative effects on the sector.

The pandemic has caused companies to reduce their affiliate marketing budgets or put their affiliate programs on hold. This was especially true for the travel and tourism industry, which was severely impacted by pandemic restrictions and faced a loss of $935 billion. Many travel companies, including Expedia, Travelocity, and Booking.com, reduced their commission rates and paused their affiliate programs entirely. The cancellation of travel bookings also meant that previous transactions from publishers were canceled, resulting in publishers losing money spent on advertising those transactions.

On the positive side, the shift to e-commerce accelerated during the pandemic. More transactions came in from home and décor merchants as people spent more time indoors and focused on home improvement. The trend was reflected in the stock market, with companies like Home Depot, Lowes, Restoration Hardware, and Overstock seeing a rise in prices. The health and wellness category also thrived, with more people buying exercise equipment, supplements, and mental health products to cope with lockdown and social distancing.

Despite the uneven distribution of web traffic, affiliate marketing remains one of the most affordable marketing channels because merchants pay per lead or per transaction. This is a safe and cost-effective option compared to other channels during the current crisis, especially for companies with limited budgets. However, the pandemic's economic impact is yet to be seen fully, with many banks, including Signature Bank, First Republic Bank, and Silicon Valley Bank, issuing warning signals about what may lie ahead.

In conclusion, while affiliate marketing has seen significant growth over the years, the pandemic has brought both positive and negative changes to the industry. The shift to e-commerce has accelerated, but the travel and tourism industry has been hit hard. Despite this, affiliate marketing remains a cost-effective marketing channel for companies with limited budgets, and it remains to be seen how the pandemic's economic impact will affect the industry in the future.

The affiliate marketing industry has experienced significant growth since its inception in the late 90s, with continuous growth year after year. However, the industry has undergone many changes, from the introduction of Amazon Associates to the dot-com burst.

The Evolution of Affiliate Marketing: Pandemic Shifts and Industry Impacts

Affiliate marketing has grown significantly with the help of paid search, making paid search marketing an important channel for affiliate marketers. The late 1990s and early 2000s saw PPC marketers and organic search engine marketers have a significant impact on affiliate marketing. During that time, major search engines had looser rules and policies, making it easier and less costly to run a paid search campaign or get ranked under generic terms. As a result, there were more opportunities to generate high sales.

One notable example was Google AdWords allowing advertisers to run multiple ads listing the same display URL and destination URL on the SERP of certain keywords. This policy meant bidders who bought multiple ads could direct all of them to the same place, and users looking at the SERP would be taken there no matter which ad they clicked. This allowed affiliates to send traffic from Google AdWords to the Affiliate Retailer website with a redirect link, without even having their own website. As a result, SERPs were filled with identical ad copies, and affiliates focused on obtaining higher commission rates from retailers to bid higher on trademark terms to grab more clicks from a search campaign.

However, Google rolled out massive changes to their ad policy in 2005, allowing only one ad per URL, per search term. Another early PPC compliance policy was that affiliates could not use the term “Official” in their ad copy, as users often relied on this label to differentiate between similar ads and determine which belonged to the retailer. Nevertheless, PPC marketers then generated greater value for retailers than they do today, as low CPC rates and lesser competition allowed them to bid on branded, generic, and competitor terms, and send traffic directly to retailers' pages.

Today’s affiliate marketers should consider what type of value they should expect from PPC search affiliates and what ideal PPC policies they should implement. It’s better to find the right way to work with affiliates than to lose an important marketing channel because of conflict with them. A brand that understands what’s going on behind the scenes and has the appropriate tools and applications to support their decision-making can make choices beneficial to growing their affiliate program.

In the next chapters, we will delve into the details of PPC channels and how to work with search affiliates to drive value-added traffic to your business. Your strategy needs to be customized based on various factors, such as the size of your brand, your promotional marketing strategy, and your competitors' bidding on generic and trademark terms. We will evaluate these strategies case by case and provide you with different strategies to work with search affiliates.

Affiliate marketing has grown significantly with the help of paid search, making paid search marketing an important channel for affiliate marketers. 

Navigating Paid Search in Affiliate Marketing

We are delighted to announce the launch of our new corporate blog website, 

, Inc., a leading digital marketing company in affiliate marketing. Founded in 2006, in the heart of Santa Barbara, a hub of innovation for many successful businesses, we have been actively working in the digital marketing space with our wide range of coupon and deal site portfolio.

Our extensive experience of over 17 years in monitoring consumer spending trends, retailer promotion strategies, and ever-evolving affiliate marketing industry has motivated us to share our valuable insights with everyone involved in digital marketing.

At The Signal, we provide personalized insights based on our research supported by internal data metrics on affiliate marketing, its networks, strategies, and tools. We aim to equip you with the most up-to-date news and a variety of topics, including but not limited to affiliate marketing, PPC marketing, organic marketing, compliance tools, PPC compliance products, analytical influencer marketing, and new marketing techniques.

Our primary objective is to help you build effective strategies and generate creative ideas for digital marketing, while also providing you with behind-the-scenes insights into the industry's best practices and research reports. We will also share educational blog articles and interviews from various online marketing experts, linking our readers to a vast network of affiliate marketing.

We welcome your valuable insights, shopping tips, and contributions to our new blog, The Signal. If you have any comments or suggestions, please feel free to get in touch with us.

Thank you for joining us, and we look forward to sharing our journey with you on The Signal.

We are delighted to announce the launch of our new corporate blog website, The Signal, from Surfmyads.com, Inc., a leading digital marketing company in affiliate marketing.

The Signal

Access insider data, expert insights and in-depth interviews about affiliate marketing, promotional marketing and search engine marketing.