by Team Surfmyads - Published on April 2nd, 2023
At Surfmyads.com, we take pride in our wide range of coupon websites that cater to different markets. We understand the value of premium domain names and have implemented them in our business strategy to improve our conversion rates. Our portfolio includes some of the most expensive premium domain names, such as promocodes.com for the US market, codes.co.uk for the UK market, coupons.ca for the Canadian market, codes.de for Germany, codepromo.fr for the French market, desconto.com.br for the Brazilian market, discountcodes.com and many more.
As a coupon business, we must differentiate ourselves from the competition and build trust with our users. Our premium domain names help us achieve this goal. For instance, when a shopper searches for "promo codes," seeing our domain name promocodes.com instantly creates trust and confidence that we are a reliable source for coupon codes. Similarly, for French shoppers who search for "code promo," our domain name codepromo.fr builds that trust and helps us stand out from the competition.

In fact, our extensive research and A/B testing has revealed that the use of premium domain names can yield significant benefits for coupon businesses. We have seen up to a 25% increase in click-through conversion rates, up to a 10% increase in transaction conversion rates, and up to a 6% increase in average order size.
This is because savvy shoppers are likelier to trust and spend more time on a website with a strong domain name.
On the retailer side, it's essential to pay attention to the quality of a publisher's domain name during the publisher approval process. A strong premium domain name can increase a company's branding image and improve conversion rates.
However, it's important to note that owning premium domain names is not easy. The value of premium domain names in the coupon business is so significant that one of our competitors spent seven figures to acquire another premium coupon domain name just a few years ago in an effort to compete with us. At Surfmyads.com, we have been fortunate enough to own these premium domain portfolios for the past 15 years. Acquiring these valuable assets very early was not easy.
In conclusion, having a solid premium domain name can significantly increase conversion rates for a coupon business. As a retailer, it's important to recognize the value of premium domain names when reviewing publisher sites. At Surfmyads.com, we will continue to leverage our premium domain names to provide the best possible experience for our users and partners.