DealMaker Conference: Networking with Prominent Advertisers and Industry Titans 2023

Affiliate marketing conferences are significant in our industry, providing pivotal opportunities to connect with high-profile advertisers, network employees, and, most importantly, agency contacts. These events provide a sense of belonging to our remote employees and offer a chance to escape the confines of home offices and engage with partners in a face-to-face setting. After countless Zoom meetings, we yearn for the genuine interaction these conferences facilitate. Moreover, these gatherings are renowned for their exceptional seminars and distinguished speakers. The recent DealMaker conference, hosted by Rakuten, showcased a multitude of informative sessions alongside delightful festivities, such as a disco in the desert and an exhilarating pickleball tournament. Rakuten never fails to ensure a good time. However, beyond the entertainment, the primary purpose of these conferences remains fortifying existing partnerships, building new connections, and enjoying quality time with like-minded individuals in our affiliate industry.

In the past, Dealmaker USA traversed various cities, including Austin, last year. This time, it chose Palm Springs, California's picturesque location as its backdrop. We were thrilled to have two of our senior team members attend this prestigious event, where they had an extraordinary experience. They seized the opportunity to meet with our cherished agency contacts and respected retailer partners, including Assembly Global, Gen3, Acceleration Partners, Lighting Reimagined, Princess Polly, Plow & Hearth, and the exceptional Rakuten Account Managers. During our discussion, we thoroughly explored their coupon strategy for the year, examined seasonal events, emphasized exclusive coupon opportunities, and revealed new placement opportunities exclusively designed for our close partners. Upon their return from the conference, they were filled with anticipation, eager to embark on the upcoming partnerships they were set to forge.

Typically, when our team returns from these conferences, we promptly set to work, prioritizing our to-do list based on the conference outcomes. Gathering the entire team, we brainstorm ideas based on the valuable feedback and insights shared by our attending members. For newcomers to the affiliate marketing realm, attending conferences of this nature is an absolute must. Beyond their professional significance, these events contribute to personal growth, enabling attendees to refine their skills in running meetings and organizing events. They also provide opportunities for individuals to identify and address their weaknesses as businesspeople, all while cultivating a network of connections that can positively shape their career trajectory.

In reality, the event commences long before the official start date, as we thoroughly review the attendee list and prioritize the meetings we wish to schedule. With limited time, it is crucial to ensure that we accomplish our main meeting goals. The involvement of various departments in the meeting preparations, including the collation of marketing and sales documents to support our attendees and optimization team, helps us determine which meetings to prioritize. Accordingly, our attendees book their meetings, ensuring efficiency and effectiveness.

Take a glimpse at some captivating moments captured during this remarkable event:

At Surfmyads.com, attending affiliate conferences is deeply ingrained in our company culture. We encourage and enable our team members to participate in these events throughout the year. If you're curious about which conference we'll be attending next, contact us. We would be delighted to arrange face-to-face meetings with our team members or even have our senior representatives join your event as expert speakers. Until next time, we look forward to meeting you!