Coupons in Bloom: Mastering Seasonal Shopping Events

Seasonal periods present significant opportunities for both coupon websites and retailers, as consumer interest and demand peaks. Our websites also experience a significant influx of coupons and coupon codes during seasonal periods. Our dedicated optimization team members work tirelessly to ensure all seasonal offers and deals are promptly added to our backend to benefit our savvy shoppers.

In this article, we'll discuss the importance of seasonal shopping events, how our discount websites prepare them, and offer insights for retailers seeking to maximize their success during these key periods.

Maximizing Seasonal Opportunities for Coupon Websites:

1. Preparation and Planning: Our coupon website experiences increased traffic and a surge in available offers during seasonal events. To stay ahead, we maintain a full-year calendar, listing all seasonal retail shopping dates, and schedule strategy meetings well in advance. We also coordinate with our partners for early access to seasonal promotions and discounts, ensuring our shoppers get the best deals possible.

2. Partner Outreach: Drawing from our years of experience and internal data, we have developed custom retailer lists based on the type of seasonal event. This targeted approach allows us to work with relevant affiliate programs for each event, such as flower brands (1800 Flowers coupons, FTD coupons) during Valentine's Day and stores like Michael Kors, Peoples Jewellers, Sephora, SpaSeekers during Mother's Day or educational retailers Lenovo, Udemy, TSC during the Back to School period.

3. Additional Placements and Partnerships: During seasonal events, we collaborate with close affiliate partners from various categories to provide users with various promotions and deals. Retailers can access these additional placements by sharing their promotional strategies early and offering special commission increases or paid placements.

4. Content Creation: During seasonal events, content plays a crucial role in guiding our shoppers, many of whom are still undecided about their purchases. Our content team crafts informative blog articles to meet this need, drawing on the promotions and deals identified by our coupon optimization and account teams. Meanwhile, our PR Manager develops captivating stories to pitch to the media, further enhancing our users' shopping experience.

Strategies for Retailers during Seasonal Periods:

1. Be Creative and Flexible: Regardless of your product or service, you can likely make a connection to a seasonal event. Creativity and adaptability are key to crafting compelling promotions that resonate with consumers and appeal to coupon publishers.

2. Craft Engaging Content: Emphasize storytelling and create engaging content related to seasonal events. For example, a security software company like Norton or AVG could develop a Father's Day-themed article on the risks of not protecting devices with their solution. Share this content with your publisher partners to increase visibility.

3. Utilize Giveaways and Sweepstakes: Collaborate with publisher partners to run giveaways or sweepstakes during seasonal events. This can help increase exposure for your products or services and drive consumer engagement.

4. Leverage Public Relations Opportunities: Seasonal periods offer PR opportunities, as online and offline media outlets frequently discuss the best deals, discount codes and promotions for these events. Partner with savings experts from coupon websites to share your unique offers with their networks, potentially reaching TV, radio stations, and online publications.

5. Commission Increases: Offer commission increases during seasonal shopping events. Although you may have budget constraints and can't offer increases for all your publishers, consider raising the commission by 1 or 2 percent for select publishers who are likely to deliver value during that particular shopping period.

As an affiliate program manager, creativity and storytelling are often undervalued skills, particularly for those managing small or mid-sized programs. While it's true that coupon websites tend to prioritize promotions from well-known brands like Dell, JCPenney, Cotton Traders and Lowes, managers of smaller programs need to be resourceful and inventive storytellers to persuade publishers to grant additional exposure across their platforms.

In conclusion: Seasonal shopping periods are a prime time for coupon and deal websites and retailers to capitalize on increased consumer interest. Savings websites can provide users with the best offers by diligently preparing, tailoring outreach efforts, and leveraging additional placements. Retailers should focus on creativity, engaging content, giveaways, and PR opportunities to maximize success during these important events.

So are you ready for the following seasonal shopping event? Start by contacting us, and let's work together to make the most of the upcoming seasonal shopping period.