by Team Surfmyads - Published on May 1st, 2023
We're excited to share the exceptional Q1 we had at Surfmyads.com. Thanks in part to the support of our close partners and agency contacts, our savings sites saw higher traffic as consumers made more efforts to save with coupons and coupon codes. Recent UI updates also helped us increase our conversion rates, resulting in one of our best quarters.
Our Canadian coupon site, Coupons.ca, was particularly successful, thanks to the amazing partnerships we have with leading Canadian brands. While we don't have a physical office or Canadian employees, our US account team has built strong relationships with retailers such as Rona, Lowe’s Canada, Peoples Jewellers, The Shopping Channel, Weight Watchers, Athleta, Columbia etc. In Q1/2023, we generated solid sales for these brands and delivered additional types of users through search campaigns. Our data-centric search team ran comprehensive market and competitor analysis for these partners and optimized search campaigns, delivering value and additional sales.
At Surfmyads.com, we pride ourselves on being an extension of our partners' marketing teams. We believe that our success is tied to the success of our partners, and we are committed to providing them with the best possible service. By running search campaigns and offering prominent placements on Coupons.ca, we aim to add additional value to our partners and bring more sales and leads to their programs. We want our partners to see us as a valuable asset to their team and to know that we share the same goal of growing their business.
Our goal is to be the number one coupon site in Canada. We're actively seeking a local Canadian employee to help us grow and strengthen our partnerships with Canadian stores. While the Canadian affiliate market still has a minimal number of affiliate stores compared to the US and UK markets, we believe that more can be done to increase the affiliate marketing pie in Canada. In the past couple of years, the Australian market has experienced rapid affiliate marketing growth, despite only beginning to adopt it. However, Canada has not seen the same growth level in the number of affiliate stores. It is clear that there is room for improvement and growth in the Canadian affiliate marketing industry. Networks, agencies, and publishers should collaborate to explore new opportunities and strategies to expand the affiliate marketing pie in Canada. In our upcoming articles, we will explore this topic in more depth
If you have a program that gets users from Canada or ships to Canada, please don't hesitate to get in touch with us. We'd love to see how we can promote your brand through coupons.ca and help bring more sales and leads to your program.